Overview of the Process for selling your home
When it’s time to sell your home, you need timely, quality information and the support
of a company that can effectively market your home and then negotiate with buyers to preserve your interests. |
Setting the Right Price
Setting the price of your home is the single most important decision in the home selling process. The best way to ensure accurate pricing on your home is through research of the many different aspects of your home, your neighborhood and your competition. It is very important that your home is not listed too high or it will sit as people explore the competition that appears to be better values. It is equally important that it is not listed too low as you will be giving away valuable equity that you have earned and deserve to receive. There is a right price that your home will sell at in a reasonable amount of time.
I will first perform a comparable market analysis to determine a base value for your home. This will compare your home features to other homes which have sold in the
area to determine the buyer’s market at the time. With this done pricing is finalized by considering other factors including competing homes on the market, supply and demand, and economic conditions.
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Preparing Your Home to Show
In order to allow buyers to see your home in the best light possible I work with you to find and display the reasons buyers should fall in love with your home.
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Tour of the home
Gives qualified opinion on possible reservations within your house which may complicate the sale
• Includes possible clutter, design, and decoration of the home |
Staging Advise
Works to accentuate the best features of your home because Staging sets the scene throughout the house to create immediate buyer interest in your property. You’ll also complete a property disclosure which will give your best opinions on the state of your home for the buyers to review. |
Listing and Marketing Your Home
Listing your home on the market means making it available on the Multiple Listing Service to the thousands of real estate agents who are showing buyers property. I will measure and assess your home’s strengths and incorporate these into a data file that all real estate agents have access to.
Additionally, I will provide you with a customized marketing plan that will include my recommendations to enhance the look of the property, monthly marketing activity plan, and progress and response reports. I will constantly meet with you to discuss future steps to take about your property. As part of this marketing plan, I will take photographs and produce a professional color brochure to showcase your home’s best features and views. Also approximately 2 - 3 weeks after your home is listed, we will hold an open house to attract buyers to your home. We’ll serve refreshments, offer incentives and generate interest in your home.
As buyers are attracted to your home, their real estate agents will call my office and set showing appointments. They will be informed of how you want these appointments handled and they will coordinate with you so that you know when your home is being shown. |
Receiving an Offer, Negotiation, and the Sale of your home
When a buyer submits an offer on your home, I will review the offer with you and you’ll decide to accept it or present a counter offer to the buyers. Along with their offer, the buyers will submit earnest money to show the seriousness of their offer. This money will be deposited into the title company’s escrow account to be held until applied at closing or exit of contract. Once the contract offer or counter offer is accepted by both parties, you will be “in contract” From here, both you and the buyer will fulfill the obligations of the contract as you move towards closing.
At this point, the title company will research your property and determine if there are
any issues in transferring the property from you to the buyer. It is this title company
that will conduct the closing process when ownership is actually transferred.
Under the contract, the buyers have the right to inspect your home by the Inspection deadline. If there is anything they find that they are not satisfied with, they can request that you fix it, credit them money to do so or withdraw from the contract completely and receive their earnest money back. The point of an inspection is for the buyers to receive a non-biased, professional opinion of the overall condition of the property making sure that none of the large issues such as roof, furnace, etc. are going to be problems when buyers own the home. After the inspection is complete, if there are any issues the
buyers wish to address with you, their agent will prepare an Inspection Notice to submit. I will help you consider and prepare your response to any issues that the Buyer raises.
The day of closing is when everything comes together and the buyers purchase your home. Closing will likely be held at the title company’s office where you and the buyer
will sign the paperwork transferring ownership and you will receive the proceeds from the sale of your home. I will be present to assist with any questions and insure that things go well.
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